The Change Cycle | tPS Coaching

Breaking New Ground

A Business Framework That Works the Way Businesses Do

A practical, grounded alternative to the traditional corporate model built for owners driving their own results.

Overview

This framework is designed for owner-managed businesses where time, clarity, and practical action matter most. Unlike traditional corporate models that can become overly complex or disconnected from day-to-day realities, this approach keeps every part of the business working together with a clear purpose: to deliver real value to your customers and help you build a business that supports your goals, lifestyle, and long-term success.

If you want to know more...

Or if you want to visit our online mastermind...

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Alongside the Framework, we have a Monthly session exploring...

The Core Functions and Flow of a Smaller Business

Breaking down the traditional functions and roles within a business into a digestible and relevant toolbox for businesses without corporate resources

The 'Secret' of Effective Decision-making in a Smaller Business

Looking at the facts in a business and how to figure these out and, most importantly, use them effectively to develop your business.

The Mechanism for Facilitating Positive Change

So often businesses recognise the need for change but fail to implement it. We will introduce you to a process that encourages change and gives you the tools to make things happen.

Interested but want to know more?

Some of you may want more details. Here I thought to outline the core elements of our framework for you... Within each of these sections, we have a host of tools and ideas to help you progress and implement what are... plain and simple good business practices that make businesses more successful and more profitable.

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Part 1: The Core Business Functions

Around the core of every business are five essential functions. Together, they help you maintain focus, alignment, and performance—anchored by measures at the heart of the business.

1. Guiding Your Business

The foundation for all decisions and behaviour:

Guiding Principles: Values, purpose, loyalty, beliefs.
The Business Mindset: Engagement, ownership, attitude, honesty, passion, and your/the business's relationship with time.
Personal Why: Your motivations—legacy, impact, wealth, success. Your business should serve you.
Vision & Mission: Define where you're going and how you’ll get there.
Culture & People: Attract and retain those who align with how you do things—your rules of play.
Leadership: Show the way forward through clarity, behaviour, and communication.

2. Find Your Customers

More than just marketing:

Ideal Customer: Who they are and what matters most to them.
Pain Points: What problem are you solving?
Value Proposition: What do you offer, and why does it matter?
Targeting: Identify and reach the right audience.
Messaging: Be compelling and clear (AIDA, outcomes).
Communication: Use the right tools and channels to connect.

3. Secure Their Business

It’s not just sales—it’s building lifetime value:

Sales Process: Clear, aligned with your brand, and consistent.
Helping People Buy: Build trust and move from interest to decision.
Customer Service: Manage expectations, resolve issues, communicate well.
Relationship Building: From first contact to long-term loyalty.

4. Deliver Your Service

Where your promises become a reality:

Exceed Expectations: Deliver consistent quality, reliability, and service.
Customer Feedback: Ask, analyse, act.
Continuous Improvement: Always look for better ways to enhance the customer journey.

5. Run Your Business

Stay in control of operations and performance:

Processes & Systems: Define how things should work—and make sure they do.
Financial Awareness: Monitor cash, revenue, profit, and costs.
People & Performance: Structure and manage teams to perform under pressure.

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At the Heart of Every Strong Business: Measures That Drive Performance

“What gets measured gets managed.” – Peter Drucker

Measurement is the heartbeat of this framework. Without it, you’re flying blind.

Why Measure?

Gain control over the five core areas: Guiding, Finding, Securing, Delivering, and Running.
Spot opportunities and risks before they become problems.
Drive confident, informed decisions.

What to Measure